Advanced Digital Media Specialist

Jack Henry & Associates
2016 - Present

• Develop marketing initiatives for clients as they launch JHA financial technology products.

• Responsible for conducting training sessions to educate clients on marketing materials.

• Manage email campaigns on behalf of clients, including management of email lists, testing, and execution. Responsible for conducting end-to-end testing to ensure successful campaign deployment.

• Responsible for marketing campaign execution through the client implementation process
   

Loyalty Manager

Thorntons Inc.

​2014 - 2016

 

• ​Responsible for the creation and execution of the Refreshing Rewards loyalty program.

• Developed training structure for over 1500 employees and coordinated program launch plans within all 16 markets. Assisted in the creation of the communication strategy and marketing plan. 

• Oversaw design of registration site and Refreshing Rewards Mobile App development. Continually cataloging key updates for future upgrades to website and mobile app.

 

Social Media and PR Specialist

​Thorntons Inc.

2011 - 2014

 

• Responsible for the inception of Thorntons on-line identity and brand voice. Developed social media pages into fruition utilizing vehicles such as Facebook, Twitter, YouTube, Instagram, Vine, SocialSprout, HootSuite, and Blogs.

• Administrator of Thorntons Website. Ensuring the brand identity and messaging was represented online. Responsible for website maintenance, upgrades, and html editing.

• Managed the daily maintenance of all social media accounts and systemize the traffic analytics for each page. Responsible for a yearly 50% growth in all Social Media accounts.

• Oversaw the development and execution of first Thorntons Mobile App across Android, iPhone, and Blackberry platforms. Experienced a 75% growth in mobile usage the first year, with a continued 60% lift in usage yearly.

• Responsible for the development and creation of Thorntons Gas Text Alerts. Along with an external agency, oversaw the weekly and daily communication sent to subscribers via text.

• Managed corporate public relations, preparing and distributed press releases, managed internal/external communication for new product launches, and prepared statements on behalf of the company leadership. Worked with digital/social media team to craft promotions and respond to consumers, implemented crisis communication policy, and kept abreast of public relations opportunities.

​​